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**ALL ROUND PICTURES FROM SOLARPIX.COM**                                             **NO UK NEWSPAPER PUBLICATION**.**UK MAGAZINE & SUPPLEMENT PUBLICATION ONLY** AND NO PUBLICATION IN AUSTRALIA, BELGIUM, FRANCE, GERMANY, ITALY, SCANDINAVIA AND USA**                                                                                  Caption: The world's first billboard made entirely of cheese was erected in Covent Garden to kick start the new super fast broadband ad campaign from Virgin Media featuring iconic cartoon mouse, Speedy Gonzales, London, UK, 21 October 2010                                                                              This pic: Cheese billboard                                                                                            JOB REF: 12357       SFE       DATE: 21_10_2010                                                            **MUST CREDIT SOLARPIX.COM OR DOUBLE FEE WILL BE CHARGED**                                                                      **MUST AGREE FEE BEFORE ONLINE USAGE**                               **CALL US ON: +34 952 811 768 or LOW RATE FROM UK 0844 617 7637**